Mailmerging in an URL or a picture URL

Posted by Jeff Rasmussen. Last updated: Fri, Oct 11, 2013

You can mailmerge in an URL or a picture URL in Ubivox. However it is a compromise as you are not able to track statistics through the link or picture, when mailmerging in an URL. The reason is that in every delivery, Ubivox rewrites all links and pictures, adding statistics etc., and in this process, the mailmerging stops working correctly.

Follow these steps:

1) If you wish to mailmerge in an URL, you have to insert the link with your mailmerging code. This could, for instance it, be an unsubscription page, sending the subscription address also:{{}}

2) Hereafter you have to edit the HTML-code for the content block by adding rel="nostats" to an a- or the img-tag, as showed here:

<a href="{{}}" rel="nostats">Click here to unsubscribe</a> <img src="{{['Name']}}" rel="nostats">

3) When this is done, you can send your newsletter. We recommend testing the changes before sending the newsletter. Test by sending some the newsletter to some test e-mails, not a test-recipients, but actual in-house e-mails in order to get an accurate understanding of how it works.

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About the author

Jeff Rasmussen
Communications Officer

Adept at strategic communication, especially external. Handles the Ubivox LinkedIn profile and marketing campaigns.

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